Top Canarias, the magazine of one of the two most important newspapers of Gran Canaria “La Provincia” published an article about Cardenas Real Estate talking about their 30 years history from 1980-2010.
Read here the translation into English:
When Cárdenas Real Estate was established 30 years ago, its founder Â Â Antonio G. de Cárdenas, was a well-known person in Arguineguín-Mogán. His flawless previous professional career, his and Rolandeâ€™sÂ (his wife and an official translator) knowledge of foreign languages – both had lived and worked for some years abroad – earned him an excellent reputation especially amongst the non-resident Real Estate owners in the southwest of the island. They not only turned to him to buy and sell properties, butÂ Â recommended him as well to their friends and acquaintances.
Both founders remember how often new clients reported having been told by a friend: â€œif you buy something in Gran Canaria, go to Cárdenas only, to nobody elseâ€. At a time when many foreigners, who had bought their property years ago through different agents, were still waiting for their inscription in the Land Register, the name Cárdenas meant the guarantee that far from limiting its task to the mediation between seller and buyer, it would take care as well of paying the taxes and of all the paperwork until the property was registered.
Thus Cárdenas started its career hardly needing any other advertising than the clientsâ€™ word of mouth recommendations. New methods were introduced when the foundersâ€™ daughter Carolina joined the company (1996) after completing her European Business Studies in Germany and Madrid with a dissertation on the Internet in the Real Estate sector, at a time when Internet was hardly known in the Canaries. Cárdenas was doubtless one of the first Real Estate Agents with Â its own website. It was much applauded from the beginning and greatly improved when Ramón Sánchez Bruhn joined the company (2001) as Marketing and IT Director. Â Nowadays the website gets every year more than 180.000 visitors. Cardenas naturally takes part in the social community on the Net (Facebook, Twitter, Youtube, Flickr, etc.)
In 1997 Cárdenas acquired their superbly located head office in Arguineguín and its Mogán and Puerto Rico branches were opened 2000.Â The staff was increased up to the present 14 members of a team that is second to none as for professionalism, linguistic competency and loyalty.
The founders of the company gradually stood aside and passed on the torch to their children: Carolina as Managing & Commercial Director) and Daniel (LLB with a postgraduate course in Tax Law) as Director of the Legal and Tax Department. .
Notwithstanding the growth of the company, the constant adaptation to the new technologies and the exemplary taking over by a second generation, Cárdenas Real Estate has remained faithful to the principles that inspired their first steps: to give their clients a professional, comprehensive and honest service and to mediate impartially and fairly between the selling and the buying parties.Â The company still sets great value Â – as the very first day – upon client testimonials, such as this one (April 2009), amongst hundreds received and published onÂ the web: â€œWe are absolutely delighted with the attention and dedication the whole staff of Cárdenas Real Estate gave us. It was a real surprise to find truly professional people because there are not many nowadays. Â We congratulate you for your services and will not hesitate to recommend you to our friends.â€
Over the years of remaining day after day faithful to the companyâ€™s philosophy, Cárdenas Real Estate has achieved – in spite of several crisis that affected the sector in those years – a leading market position in the south of the island. They have received the â€œBest Property Agent Awardâ€ 2006-2010, granted by Europeâ€™s leading property magazine BELLEVUE. Â Cárdenas Real Estate thank their clients for their confidence during those 30 years.